Big Spoon is:

• Responsible: We celebrate every little ounce of responsibility. It's not always easy, so when it happens we're here for it. Responsible ain't always easy, but it's always respected.
• Simple: We're just here to drink some cold beverages in a responsible-ish manner.
• Enthusiastic: Always up for a good time.
• Honest: We'll tell you when you have a bad haircut and we hope you'll do the same for us.
• Inclusive: The more the merrier
• Irreverent and Self Aware: We don't take ourselves too seiously, but we do take this BS seriously.